Strategy & planning
A practical direction for your audience, messaging, channels, and next steps.
your business,
understood.
Thoughtful marketing for brands with a clear purpose.
Whether you’re starting something new or building on what you’ve already created, we shape strategy, content and creative support around your goals, your resources, and you.
Tell us about your business
support that fits
your business.
Start with what you need. We’ll shape the scope together, with a tailored quote and clear deliverables.
Content & copywriting
Ideas, calendars, captions, and words that sound like your business and give people a reason to care.
Social media management
Planned publishing, day-to-day coordination, and performance reviews to keep your presence consistent.
Ads management
Campaign planning, setup, monitoring, and improvements around a defined goal. Advertising spend is quoted separately.
Design & video editing
Visual content and edited videos that work together and stay true to your identity.
Consultations
A focused conversation about a marketing challenge, with practical recommendations for what to do next.
Ask about a consultationSelected experience & work
thoughtful work.
different businesses.
A selection of our founder’s work across in-house roles, agency collaborations and freelance projects in Egypt, the GCC and Australia.
View company profile & portfolio
Customer communication
Talabat
Social media support and community management, handling customer enquiries and concerns.
Talabat / Delivery Hero · Egypt & GCC · 2022–2024
View project
Content & social media
QIK
Content planning, writing, editing and publishing across Instagram and TikTok for a Saudi restaurant.
Saudi Arabia · Restaurant
View project
Rebranding & strategy
Pharmacy brands
Hayah: rebranding support through agency work. Zahrat Al Rawdah: positioning, rebranding direction and marketing recommendations.
Hayah Pharmacies · Zahrat Al Rawdah
View project
Positioning & brand architecture
GIVC
Strategy and positioning to clarify the group’s identity and the roles of its divisions.
Galaxy International Venture Co · Saudi Arabia
View project
Identity & educational content
Neuro Clinics
Logo design, brand identity, marketing strategy and educational content for a brain and spine practice.
Dr Osama Magdy Salem · Cairo
View project
Concept, strategy & website copy
Lilly Homes
Business concept and marketing strategy through launch, plus the full website copy.
Hospitality · Egypt · Website launched
View project
SEO & product content
TenxERP
SEO articles, social content, product scripts and content planning that explain software to business audiences.
ERP · SelfBD · TenxJob
View project
Content & marketing planning
Artizana Interiors
Marketing planning, social media, company-profile copy and website concepts.
United Arab Emirates · Interiors
View project
Restaurant content
Byblos Lebanese Cuisine
Wrote social content, published posts and managed social media through The Social Bang Agency.
Australia · The Social Bang Agency
View projectMore projects & agency experience
Launch communication
GetBuilder
Content and messaging for a marketplace connecting property owners with service providers.
United Arab Emirates · Collaboration with Holistic
View project
Research & campaign planning
Real estate strategy
BDA: marketing audit and strategic proposal. Bana: Google Ads strategy covering keywords, campaign structure and measurement.
Strategy proposals · BDA & Bana
View project
Agency experience
Artisan Marketing Agency
Brand positioning, strategy, tone of voice and service messaging developed as part of agency work.
Saudi Arabia · Agency experience
View projectA closer look
the work, in practice.
Content, articles and published posts from the selected projects.
Get to know the studio.
Our approach, services and full selected portfolio in one place.
How we work
understand. plan. create.
Your goals first
We start with your business, your audience, and what you want marketing to help you achieve.
A focused plan
We agree on priorities, scope, budget, and deliverables before the work begins.
Care in every detail
We create, review, and refine the work, keeping communication clear along the way.
Meet the studio
small by choice.
involved by design.
Butter Yellow is a marketing studio for niche businesses in Egypt and the GCC.
We work with a limited number of clients so each business gets focused attention. Support is shaped around what you actually need, with a realistic scope and a budget agreed upfront.
From a one-off consultation to ongoing support, the aim stays the same: understand your business and make the next step clearer.
Blogs
notes from the studio.
Practical marketing ideas, grounded in the way your business works.
Start with what your business needs.Marketing planning · By Habiba Amr
How to decide what marketing your business actually needs
Before you pay for more content, a new website or ads, take a closer look at what’s missing.
Read the articleKind words
words that made
our day.
A little perspective from people we’ve worked with.
Habiba is one of the most cooperative and understanding people I’ve worked with. Our brainstorming sessions brought fresh, out-of-the-box ideas. She combines creativity with strategic thinking, and her positive energy made working together comfortable and enjoyable.
Ziad MansourContent Creator · Artisan Marketing AgencyFormer colleague
Habiba is talented, constantly developing her skills, and dedicated to seeing her work through. Her energy made working together something I truly miss.
Yara AhmedSocial Media Specialist · talabatFormer colleague
Habiba brings positive energy, clear direction, and a genuine approach to every team. She is focused and straightforward about her goals, and her drive encourages those around her to aim higher. Her authenticity makes working alongside her a joy.
Ibrahim Taha IbrahimSales Manager · Index Cloud Services (ICS)Former colleague at talabat
Before we start
a few useful answers.
Clear expectations, from the first conversation.
How much does it cost?
Each quote is tailored to your goals, the agreed scope and the support you need. Get in touch to discuss your business and receive a proposal.
Can I book a consultation, a single project or ongoing support?
Yes. You can start with a focused consultation, work with us on an individual project or discuss ongoing support.
What if I don’t know which services I need?
You don’t need to have everything figured out. We start by understanding your business and priorities, then recommend a focused scope.
Do you create content in Arabic and English?
Yes. Content is adapted to your audience, market and brand voice in Arabic and English.
Is advertising spend included?
Advertising spend is separate from our service fees. The proposed scope and any additional costs are clarified before work begins.
How do we get started?
Tell us about your business, what you need help with and the budget you have in mind. We’ll discuss your priorities and the next step. Contact us on WhatsApp or email.
Let’s start with a conversation
let’s talk about
your business.
Tell us what you’re working on, what you need help with, and the budget you have in mind.
Start a conversation on WhatsApp+20 112 279 8784
Emailhello@butteryellowstudio.com
A consultation, a project, or ongoing support.
We’ll discuss what fits.